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Profitability Framework

Clarify the Problem

01

  • How much have profits reduced?

  • What is the timeframe we are looking at?

  • In which geography is the product sold?

  • Is the decline recent or ongoing?

Example of a case to demonsrate each step (e-commerce, fintech etc can be picked)

Analyze the Profit Structure

02

  • Revenue: Change in Price? Change in volume of Sales?

  • Costs: Changes in fixed costs? Changes in variable costs?

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Segment Analysis

03

  • Geography: Region specific issues?

  • Product Type: Specific products contributing to the decline?

  • Distribution Channels: Issues with specific methods?

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Value Chain Analysis

04

  • Production Issues Affecting volumes?

  • Distribution Push Issues: Effective product push?

  • Customer Pull Issues: Reduced demand?

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Business Situation Framework

05

  • Volume Decline: Why decreased?

  • Customers: Changes in preferences or market size?

  • Competition: Impact on sales?

  • Product:  Issues with product?

  • Company: Internal issues?

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